When I started my business, the thing that most held me back was marketing it. Everything about it scared the heck out of me (or just downright confused me…)!
There were social platforms to learn, content marketing to figure out, audiences, market research, ideal client, blogging, video, networking, podcasting, social posting…the list seemed endless and I had no idea where to start or how to choose the activities that were actually going to make a difference.
And then there was the knee-shaking thought of putting my thoughts and opinions out there…not to mention including my photo and pretending I had a clue on what I was talking about!
It’s fair to say it took me a while to pull on my big girl panties and get started. And you know what? My business did absolutely nothing until I did…despite the pretty website that I had built.
So my friend, I have pulled together my top tips for figuring out where and how to get started to put your message and business out into the world so that you can get things moving faster than I did!
Now…It’s important to note that there are a few things you need to know about your ideal client to be able to get your marketing stuff in order…like who they are… if you are a little hazy on the details of your ideal client, then click here to check out the training that I did in my group on what you need to know about your ideal client
Alrighty, let’s dive in. The entire training is in the video below and check out the rest of the blog post below for the main points. Don't forget to grab your copy of The Thriving Business Roadmap before you leave!
Five things that will help you get your marketing plans in order to build the visibility that you need to get results
1. Find out where your ideal client is hanging out
The more you get to know your ideal client, the more specific you will be able to get around how they like to engage with businesses like yours. The types of things that they like to do to get information, and the problems that they are looking to get solutions for. And most importantly, you need to figure out where they are hanging out online.
You may find that there is one social platform that your ideal client favours, perhaps they hang out in FaceBook groups, maybe they are addicted to the Instagram feed, maybe Pinterest and the pin is where it is at for them. Whatever their preferred platform, you need to learn it build a profile and start leveraging it at the centre of your marketing strategy.
I recommend to my clients that they have one main platform that they use and one secondary platform. You can add more as you get more proficient at what you are doing but spreading yourself thin from the start is a mistake you will come to regret.
2. Figure out what your visibility super power is (and use it)
People think I’m this super hyped up crazy lady when I say this but I am dead serious. Everyone has a super power (or four…) and one of them is the thing that you are amazing at in the marketing realm. I promise you that even if you don’t think there is, there is something that you are great at, you just need to find it.
Maybe you love going live on FaceBook or Instagram – riffing with your clients about topics near and dear to both of your hearts. Maybe waxing lyrical with the written word is your jam…or you love recording video or doing podcasts where the preparation ahead of time gives you comfort. Whatever it is, choose something that you love doing and that doesn’t take a huge amount of energy to do.
This is going to become the core of your marketing strategy. I love doing training on FaceBook Live with my clients and the members of my Mums in Business Tribe group. It energises me and feels really natural so that is the centre of my marketing approach. (if you haven’t joined us yet then jump in here – you are going to love the ladies in there!)
3. Work out how much time you REALLY have to dedicate to marketing (and the minimum that you need to consider doing)
This is really important. The most wonderful strategy in the world won’t do you any good if it is overwhelming and you don’t have the time to implement it.
Be really honest with yourself, how much time do you actually have to dedicate to your marketing activities? This should shape the types of things that you put into your plan. If you have time and love doing content creation then that can be part of your approach. If you are time poor, then don’t create an elaborate posting strategy!
The important thing is that it is something that you can do every week. Consistency as much as possible is the most impactful way to build rapport and trust with your audience. They will come to expect to see great content from you regularly and that is where you start to see greater engagement with your special offers.
4. Define your goal for your marketing activities
What are you looking to achieve through the activities that you are planning? Is it for engagement, building followers, driving sales, growing your list or a group…perhaps you are marketing to grow and engage in readiness for a launch.
Whatever it is, it is really important to set a goal or intention for why you are creating this plan so that you can remain focussed on the activities, and the messages that will get you the outcome you are looking for.
5. Pull it all together (with the minimum amount of effort possible!)
Ok, this is where the rubber hits the road. When you pull everything together, you want to make sure that you are leveraging content as much as possible. That means that you are taking one piece of valuable content and reusing it, or parts of it, in as many ways as possible.
In this way, not only are you reducing your creation time, but you are also ensuring that you are completely on message and consistent across your platforms and your messaging for the week.
Consistency is key, but don’t die in a ditch over it. If you can’t get everything done one week, don’t beat yourself up over it! Guilt is no-one’s friend and it will do much more harm making you feel like you have lost your momentum when in fact you just got all human on yourself. Missing the occasional week is ok.
Use themes and batch create your content as much as you can. This means plan out your weekly themes for a month or two in advance and map out the dot points that will sit under each theme so that you know roughly what you are going to be talking about. Then when you have time, you can sit down and write the content for a couple of weeks at a time.
Watch your results and refine your approach. Once you have had a few weeks doing something consistently, you should be able to start to see results. If you can see that something is working well and getting engagement then do more of that. If something is falling flat, tweak it and try again. Don’t just ditch things without trying to get a result but don’t persevere for a long time with something that clearly isn’t working.
And there you have it! My top tips for building a marketing plan that will help you get traction in your business.
If you are looking for guidance on how to tie all the foundations of your business together – grab my Thriving Business Roadmap! These six steps cover the essential elements that every business needs to be a growth machine, including how you can be the CEO that you want to be.